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Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.

Next promotes top marketer Jane Shields to the board

16 May 2013 | by Rachel Barnes

Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.

Microsoft tells brands: 'Stop bad mobile experiences'

16 May 2013 | by Matthew Chapman

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

Tesco triumphant in top five 'socially devoted' brands poll

16 May 2013 | by Gemma Charles

Tesco's UK Twitter feed is the best in the world for social customer care, according to a survey by social analytics expert Socialbakers.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

16 May 2013 | by Matt Dyke, founder & strategy partner, AnalogFolk

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Marketing Leader of the Year: The candidates - Sarah Warby

16 May 2013

Sarah Warby, marketing director, Sainsbury's talks to Elen Lewis, editor of The Marketing Society about the dangers of data legislation, the power of being an accessible leader and a pair of trousers

Marketing Leader of the Year: The candidates - Peter Duffy

16 May 2013

Peter Duffy, marketing director, Easyjet talks to Elen Lewis, editor of The Marketing Society about being nice to people.

Marketing Leader of the Year: The candidates - Greg Nugent

16 May 2013

Greg Nugent, former director of brand, marketing and culture at London2012 talks to Elen Lewis, editor of The Marketing Society about aiming for perfection, combining bold purpose with attention to detail and an addiction to GPS running watches

Google beats Apple to launch music streaming service

16 May 2013 | by John Reynolds

Google is launching a music streaming subscription service called All Access as it looks to compete with the likes of Spotify and Microsoft's Xbox Music.

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