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Steve Sharp's legacy: The man who helped defeat Philip Green

22 May 2013 | by Matthew Chapman

Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.

Lynx highlights Africa's 18th birthday with social graffiti

22 May 2013

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Live: Thinkbox's 'TV Nation'

22 May 2013 | by Ben Hall

Live streamed coverage of Thinkbox's 'TV Nation' event, reviewing British life and marketing post-Olympics.

Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

22 May 2013 | by John Reynolds

Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

OgilvyOne hires PwC marketer Mark South to board

22 May 2013 | by Magda Ibrahim

OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).

Top ten ads of the week

22 May 2013

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

TalkTalk to sponsor fifth X Factor

21 May 2013 | by Louise Ridley

TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.

Oreo ad celebrates Sheffield's colourful heritage

21 May 2013 | by John Reynolds

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...

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