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Do we need a ban on junk food ads?

23 May 2013 | by Toby Richards

Obesity is a serious issue; child obesity even more so. There is no debating the fact this is a problem which needs addressing head-on.

What marketers can learn from Generation Y

23 May 2013 | by Tokunbo Ajasa-Oluwa

Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.

Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

Sports sponsorship has always had glamourous appeal - which brand doesn't want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a team or individual comes the risk that should things...

Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.

The New Breed of Sports Rights Holder

02 May 2013 | by Josh Robinson

As Reid Hoffman, co-founder of LinkedIn states, 'Detroits are everywhere'. He's referring to how once-great companies, like those at the heart of the motor industry, are losing their leadership positions more frequently and quickly than ever before.

Creativity training...what does it actually mean?

02 May 2013 | by Jim Lusty

Can you train people to be more creative? Aren't some people just more creative than others?

Arif Durrani: Facebook's UK advisory board creates a stir

02 May 2013 | by Arif Durrani

Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.

A view from the top

25 Apr 2013 | by Roisin Donelly

Coming back from a two-week family holiday in a Wi-Fi-free and telephone-signal-challenged wilderness, it's a relief to overcome the separation anxiety I've felt from the outside world and be reconnected with all the digital tools that help me keep in touch.

A view from the bottom

25 Apr 2013 | by Joe Yule

The week starts with a question. How would a digestive biscuit taste if you dunked it in peppermint tea? Probably horrible, the marketing team think.

Never mind big data, what we need in media is data that speaks the same language

25 Apr 2013 | by Sue Unerman

Media research may be improving in accuracy in silos but, overall, we are building the Tower of Babel.

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