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There's big data and then there's really big data. How can brands learn from the challenges faced by the data handlers at Cern, asks Rachel Barnes.
Sandra Mardin, semiotician, Sign Salad cultural insight agency, explains how handbags have taken on the mantle of primary storytelling devices for fashion brands.
Nicola Kemp talks to Guido Rosales, Latin America integrated marketing communications director, about how Coke has re-engineered its creative culture.
The Manifesto for Marketing aims to guide the industry through the next decade by defining the key rules for excellence, writes Amanda Mackenzie
Creativity is undoubtedly a catalyst to growth, but how can marketers unleash it? Mhairi McEwan sets out the key elements needed for success.
Grant Hunter, regional creative director, iris Worldwide and Jon Burkhart, head of social content, Lean Mean Fighting Machine, reveal how brands can embrace the philosophy of Urgent Genius.
Marketer Will Harris reviews "Salt, Sugar, Fat: How the Food Giants Hooked Us".
Marketers should peddle the "drug" of creativity, writes Vincent-Wayne Mitchell, professor of consumer marketing at Cass Business School.
The first thing to bear in mind is that parting company with a key supplier is expensive and time-consuming: avoid it if possible.
Completed over 21 months on a part-time basis, the Executive MBA programme emphasises the importance of personal development as a manager and includes personal support and business coaching.
