TalkTalk, the telecoms and TV company, has extended its sponsorship of ITV's 'The X Factor' for a fifth year.
Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below market expectations".
An ad promoting an offer for Immediate Media's Olive magazine has been banned by the ASA because the subscription, which included a free mug, was found to be more expensive than a deal that came without a mug.
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
15 Apr 2013
| by Chloe Smith
Superdrug has entered into its first TV partnership, a major seven-figure sponsorship deal with Discovery Networks for the new TLC entertainment channel.
10 Apr 2013
| by Chloe Smith
HSBC has signed a deal to become the official broadcast sponsor of BSkyB's Sky Sports coverage of the British and Irish Lions rugby tour to Australia this summer.
Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.
Britvic's J2O has signed a widespread five-month deal with Global Radio to sponsor a range of programming at weekend breakfast and to become the first sponsor of 'Club Classics' with Mark Wright on Friday evenings.
Two years after the introduction of product placement to the UK, it has failed to transform the TV industry. Here two executives share their views about the journey so far and the potential for the future.
Kellogg's, the owner of Rice Krispies and Coco Pops, has signed a partnership with the CITV portfolio, which kicks off on 25 February.