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Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Toshiba runs zero gravity flight competition for Superman fans

Toshiba is offering Superman fans the chance to win a zero gravity flight experience as part of its exclusive partnership with Warner Bros' upcoming 'Man of Steel' movie.

Yahoo to integrate Twitter into its newsfeed

Yahoo is to integrate Twitter into its news frontpage, as it continues its battle to be relevant in the social age.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

ICO: 'Consumers are not interested in privacy'

Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Are television budgets under real threat?

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

Havas Media acquires data business ElisaDBI

Havas Media Group has bought the European data analytics company ElisaDBI.

Rothermere plots global domination for Mail Online

In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance. By Arif Durrani.

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