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Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.
Marks & Spencer has lost the right to bid on the 'Interflora' trademark on Google AdWords, ending a five-year legal battle.
The video capabilities of Skype are being used by Specsavers to launch its annual 'Spectacle Wearer of the Year' competition.
Ebay marketing executive Alexander von Schirmeister has attributed the company's success to chief executive John Donahoe's decision to allow its mobile commerce unit "permission to step on other people's toes".
Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.
The "style conscious woman" is the target of a campaign based on an idealised English home with photography shot by Rebecca Miller at Barlaston Hall, an 18th century manor house on the original Wedgwood Estate.
Scholl, the world's largest foot care brand, owned by Reckitt Benckiser, has appointed LBi to redevelop its websites around the world.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Ocado is "playing with fire" by discussing a partnership with Morrisons and could put itself out of business if it continues to provoke the wrath of partner Waitrose, claims Shore Capital.
