Rolls-Royce kicks off global creative pitch
23 May 2013 | by Louise Ridley
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.
What do you make of the latest pressure group, Leave Our Kids Alone, which wrote to The Daily Telegraph calling to ban ads aimed at children under 11 years old? Oh dear. When suggestions such as this are so manifestly well-intentioned, you voice your reservations at personal risk. It seems difficult...
Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.
Every week, the O2 account team starts with a vow to steer clear of the VCCP biscuit cupboard in favour of the fruit bowl. With even more determination than usual following a gluttonous bank holiday weekend, we start Tuesday with a new rule: a 5 penalty for each biscuit eaten. It may be the only way...
This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited, old-fashioned and dirty words." And to this we could add "direct" and "billings" - all terms that have dominated the pages of this title for decades.
PHD has teamed up with the Cannes Lions International Festival of Creativity to devise a version of its gamification app for this year's event.
I meet my colleague Dan Brooke at Horseferry Road at 9am and then cycle to Newhaven as part of our training for a charity ride to Paris next month. The security team are startled to see us must be the Lycra. Later, enjoy watching Channel 4 winning four Baftas before an early night. Monday: a mixture...
Are exclusive football clips and other perks enough to convince people to pay £2 a week for Sun+, Alasdair Reid asks.
The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
An office that looked like an investment bank just wouldn't do once the agency embarked on a way of working that was more open and vibrant, Nick Gill writes.
In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.