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UK in Top 10 digital markets but lags behind European rivals

11 Feb 2013 | by Arif Durrani

The UK is among the world's Top 10 leading digital markets according to new comparisons of size, adoption and ad spend, compiled, for the first time, by ZenithOptimedia.

Diverse, ageing and losing faith: dissecting the British consumer in 2013

11 Jan 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.

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