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Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
Tesco has promoted Michael Comish to the role of group digital officer as the retailer seeks to bolster its digital offering by hiring 150 people across the next year.
The latest stage of Heineken's global 'Legends' campaign tests various men's characters by 'dropping' them into unknown and remote locations, with only basic supplies, as they find their way home.
What kind of opportunities can brands expect from Xbox One, the successor to the 360? Alasdair Reid investigates.
Microsoft has filed a patent that will allow its Xbox One to reward viewers for watching ads on the device, to prevent people skipping ad breaks.
Microsoft is refreshing its Xbox console brand for the first time in eight years with the launch of Xbox One, which the company claims will use cloud technology to provide an "all in one" home entertainment system.
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
Tech City, the UK's technological hub, is having its growth held back by a lack of skilled workers, according to research firm GfK.
The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.
Tesco hopes to create a "digital campus" with the opening of a number of offices in North London, as it seeks to benefit from the growing number of tech start-ups in the capital.
