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Virgin Atlantic 'air-prentice' tests fleet makeover

27 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Sir Richard Branson has enlisted the help of a 10-year-old competition winner to test the cabins on Virgin Atlantic's fleet of newly revamped 747s in the airline's latest campaign.

Air France-KLM readies consumer agency hunt following Saltmarsh collapse

27 Sep 2012 | by Hannah Crown

Troubled airline Air FranceKLM is repitching its consumer PR account following the collapse of one of its retained agencies.

Sofitel 'life is magnifique' by BETC Paris

26 Sep 2012

Sofitel, the luxury hotel chain, has launched the second phase of its "life is magnifique" campaign.

Emanate secures six-figure Southern Railway brief

26 Sep 2012 | by Matt Cartmell

Southern Railway and sister company Gatwick Express have brought in Emanate to promote their services as a 'gateway to London'.

TravelSupermarket switches to Brands2Life

26 Sep 2012 | by Lynsey Barber

TravelSupermarket, the online travel comparison service arm of moneysupermarket.com, has chosen Brands2Life as its retained consumer agency, ending a five-year relationship with Three Monkeys.

Five take outs from the CIM marketer salary survey 2012

25 Sep 2012 | by Noelle McElhatton

With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.

Thomson 'the good times just got better' by BMB

24 Sep 2012

Thomson's follow-up to last year's "quality time" spot aims to convey that the company offers unique holiday experiences.

'The battle in the UK is on price' says Accor marketing chief

24 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Grégoire Champetier, global chief marketing officer for the Ibis, Novotel, Sofitel, MGallery and Mercure hotel brands, talks to Marketing about a number of key issues, including taking on Travelodge and Premier Inn.

M&C Saatchi mulls launch of sports arm in Brazil and South Africa

24 Sep 2012 | by Ben Bold

M&C Saatchi is considering rolling out its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to David Kershaw, chief executive.

Trading places: this week's people moves

21 Sep 2012 | by Ben Bold

Guardian News & Media's top commercial executive Adam Freeman leaves the publisher after a decade, while Steve Gatfield departs Naked, in this week's round-up of people moves across advertising, marketing and media.

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