Sector analysis: B2B publishing
26 Sep 2012 | by Mark Banham
The world of business-to-business publishing is changing with an accelerated move to digital delivery through the web, mobile and tablets. Mark Banham reports.
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Top brands including BP, Bacardi, Morrisons, Ocado, Reckitt Benckiser, and Pret a Manger went under the microscope in a hotly debated judging day for the Marketing Design Awards 2012.
The world of business-to-business publishing is changing with an accelerated move to digital delivery through the web, mobile and tablets. Mark Banham reports.
With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.
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