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Pitch perfect Anglo American

26 Sep 2012 | by Andrew Caesar-Gordon, Electric Airwaves

How one mining firm took a risky decision and reaped the benefits in its reputation and share price.

Champions of Design: Tunnock's

26 Sep 2012 | by Staff

The Scottish confectionery brand grew from its founder's bakery and tea rooms and is still family-owned.

Connected Campaign of the Month - Pimm's

20 Sep 2012

The Jubilee and a sporting summer provided the perfect context for the brand's social media push.

Champions of Design: Aveda

19 Sep 2012 | by Staff

The environmentally friendly haircare brand has enjoyed a startling rise since it was founded 34 years ago.

Atos caught out by protests

12 Sep 2012 | by Andrew Caesar-Gordon

Launching a fortnightly feature, Electric Airwaves MD Andrew Caesar-Gordon analyses how one corporate message has played out through the media.

Think With Google: If two screens are the future of TV advertising, how do I make the most of it?

11 Sep 2012 | by James Cashmore

If viewers watching, or interacting with, two or more screens at once is not the future of TV consump­tion, it's definitely a big, and growing, part of the present.

Champions of Design: Ricard

11 Sep 2012

The French aperitif may not be ground-breaking, but its POS work is an exemplar of effectiveness.

Private Hear: August 2012

07 Sep 2012

With work from Gocompare.com, Phones 4u, Greater London Authority, Kleenex, Vodafone and Freeview

Six trends that define 2012 for the comms director

06 Sep 2012

The seventh annual PRWeek/Brands2Life Comms Directors Survey finds that challenges for in-house teams are focused around the vagaries of fast-changing - and digitally expressed - public opinion of companies. Anyone getting any sleep out there?

A Marketing Promotion: Generation Ynot! - a force to be reckoned with

05 Sep 2012 | by Staff

Happier, healthier and more open to new opportunities than ever before, women in their 40s and 50s are a hugely significant market, says publisher IPC Media.

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