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Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.

Branded content: why there isn't an app for everything

28 Sep 2012 | by Nicola Clark

Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital strategy?

PR students: What our students need to know

28 Sep 2012 | by Matt Rumble

As a fresh intake of PR students start at university, Matt Rumble hears the views of four tutors on the skills these would-be PROs need in order to be successful.

View from the top: Leaders in Comms conference

28 Sep 2012 | by Kate Magee

PRWeek's Leaders in Comms conference gathered some of the industry's biggest names to discuss the key issues facing it. Kate Magee reports.

Cormac Smith - Ready for the fight

28 Sep 2012 | by John Owens

The chairman of local government PR body LGcomms is battling to maintain high standards despite budget cuts. John Owens reports.

Global: The Week in Global PR

28 Sep 2012

Waggener Edstrom has opened an office in Switzerland to serve local clients and global brands entering the market. It has also partnered with three agencies in Latin America, the Philippines and Brazil to strengthen its offerings in those regions. Ansell Healthcare has hired former General Electric...

Public Affairs: Soap Box - Iain Anderson, director and chief corporate counsel, Cicero Consulting

28 Sep 2012

Like most political junkies, I was glued to the BBC sitcom The Thick of It last weekend and watched the fictional minister launch a new business bank.

The Week in Lobbying

28 Sep 2012

The Association of Retirement Community Operators has launched a joint public affairs and PR brief. The brief suggests that ARCO will spend a total of 60,000 on public affairs and PR in its first year of operation, running from September to August 2013. Andrew Mitchell, the chief whip, is understood...

The Week in Media

28 Sep 2012

MailOnline has become the first newspaper site in the world to exceed 100 million unique monthly browsers, according to August's ABC figures. MailOnline became the world's biggest newspaper website in January 2012. It recorded 105,720,020 unique users in August 2012. Bauer Media has continued its...

Culture, media and sport: Military Wives sing their way to the top

28 Sep 2012 | by Matt Rumble

Although the military had a constant presence in the UK media, soldiers' next-of-kin were underrepresented. BBC Two ran a documentary created by production firm Twenty Twenty called The Choir: Military Wives. It united two choirs of military wives to perform for the nation and was hosted by choirmaster...

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