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Optimum 'branding' by Mother New York

Mother New York is launching its first campaign for Optimum, the TV, phone and internet company.

Firefly appoints Phil Szomszor as head of business and digital

Firefly Communications has brought in Phil Szomszor as head of business and digital.

Wideroe Airlines 'grandpa's magic trick' by McCann Oslo

McCann Oslo is continuing its award-winning work for the Norwegian carrier Widerøe Airlines with the launch of a cross-media campaign that introduces a new creative concept and tagline.

eBay brings in Firstlight to promote advertising offering

Online marketplace eBay has brought in Firstlight to engage advertisers, brands and media agencies with its advertising proposition, Online Retail Media.

Lil-Lets 'body fact' by Leagas Delaney

As part of a relaunch, the hygiene and sanitary company Lil-Lets has created a print and digital campaign by Leagas Delaney that encourages women to embrace their femininity.

Secretsales.com 'sales camping' by Big Al's Creative Emporium

Secretsales.com, the online retailer, is launching its first TV ad campaign, airing initially on Channel 4.

Grolsch 'choose interesting' by LBi

Grolsch has worked with LBi to devise and roll out a new digital strategy, which includes a revamped global web presence, grolsch.com, a Facebook hub aimed at joining up Grolsch's digital and social assets, and social content designed for sharing across multiple platforms.

Former COI boss turns fire on first-ever Whitehall marketing plan

A former chief executive of the now-defunct COI has launched a blistering attack on the government's newly released annual marketing plan.

NewsCorp lobbyist Frédéric Michel moves to Telefónica

The News Corporation lobbyist who played a key role in the Leveson Inquiry has been appointed by Telefónica.

Virgin Atlantic chief Steve Ridgway steps down

Steve Ridgway, Virgin Atlantic's chief executive, is to step down from his post in 2013 after 23-years at the airline.

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