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Shoppers engaging with a supermarket brand on social media are twice as likely to shop there, according to research from Starcom MediaVest Group.
Seventy three percent of smartphone users and 90% of iPhone users use their devices to access the internet, writes Stuart Knapman, senior director, Essential Research.
Forty four percent of 11-19 year olds claim sport is a big part of their social life, according to the latest insight from Kantar Media's Youth TGI survey.
Half of businesses feel their social media skills are either below their industry average or very poor, write Ines Nadal and Tara Beard-Knowland, Ipsos ASI.
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