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First tobacco, now alcohol?

27 Apr 2012 | by Gemma Charles

A proposal to make plain packaging mandatory is a new worry for drinks brands.

Brand barometer: TVs, which one is most prominent online?

27 Apr 2012 | by Gemma Charles

Samsung is the most prominent, followed by Sony

Brand Barometer: Social media performance of Virgin Money

27 Apr 2012 | by Gemma Charles

A look at the performance of Virgin Money in social media over the past four months

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

Brand barometer: TNT viral campaign reviewed

26 Apr 2012

Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays

Facebook's deal with Instagram is a gift to marketers

26 Apr 2012 | by Brendan Tansey

Brands looking to tell visual stories via mobile can now use a killer combo.

D&AD celebrates its Golden Jubilee

26 Apr 2012

As D&AD marks its 50th year, president Rosie Arnold selects highlights from among the current crop of yellow Pencil winners ahead of the publication of the 2012 Annual.

The Advocates - Abbott plans bigger days to come for Weetabix

26 Apr 2012 | by John Tylee

The marketing director of the UK's bestselling cereal brand is upbeat about the challenge of taking it into North America by extolling the 'fuel' story and avoiding going head to head with the multinational giants of the industry.

Are clients utilising Games?

26 Apr 2012 | by Alasdair Reid

Advertisers can still take advantage of Olympic ad sites.

Outdoor poster boy knows value of good rapport

26 Apr 2012 | by Maisie McCabe

For Roy Jeans, it's all about the power of relationships, as the rebadging of IPM as Rapport reveals. Maisie McCabe reports.

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