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Unilever rolls out £2m Comfort Exhilarations campaign

30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand's range of premium fabric conditioners, called Comfort Exhilarations, backed by a £2m marketing spend.

Waitrose congratulates Reading on promotion to Premier League

30 Apr 2012 | by Matthew Chapman

Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing the team's promotion into the Premier League.

Tesco mimics Waitrose with Everyday Value range push

30 Apr 2012 | by Matthew Chapman

Tesco has set its sights on winning market share for its Everyday Value range by running ads that mimic the launch campaign for Waitrose's Essentials.

Olympic marketing push for football tickets

30 Apr 2012 | by John Reynolds

Nearly 1.5 million unclaimed tickets for the London 2012 Olympics football tournament go on sale today (30 April), ahead of a marketing campaign across digital and press, intended to drum up support for the tournament.

Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial

30 Apr 2012 | by Sarah Shearman

Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch on Facebook last year.

Think BR: There's more to live-event sponsorship than music festivals

30 Apr 2012 | by Rory Sloan

Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM.

Twelve months on and the ICO is ready to enforce 'cookie' law

30 Apr 2012 | by Sarah Johnson

ABC Interaction 2012: David Evans, group manager, business & industry, Information Commissioners Office (ICO) says it now expects more from website owners faced with compliance to new 'cookie' regulations.

My Secret Work Weapon: Take the time to talk, and listen, to your colleagues across the business

29 Apr 2012

My secret work weapon is taking the time to engage with my colleagues across all functions and levels of the business.

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

28 Apr 2012 | by Kate Lloyd

National sports organisations need "robust structures in place" to ensure they have sponsors after the Olympics, according to the head of commercial at the Lawn Tennis Association (LTA).

Anheuser-Busch InBev's global CMO exits

27 Apr 2012 | by John Reynolds

Chris Burggraeve, Anheuser-Busch InBev's global chief marketing officer, has been replaced by Asia-Pacific zone president Miguel Patricio.

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