26 Apr 2012
| by Hannah Crown
Seventy Seven has been handed the UK press office brief for production and distribution company Classic Media.
This week, Out and About attends the 18th birthday party for Attitude magazine, uncovers some new 'Avengers Assemble' premiere pics, meets the best of out-of-home talent at the Clear Channel Outdoor Planning Awards and drops in on the IPA TouchPoints 4 presentation.
This week, Bitch gets patriotic on St George's Day with OMD, wonders why a Disney bigwig dodged his own premiere, and discovers the truth about media planning from an informative site.
Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation and its budget pulled into the capital's promotional body, London & Partners.
26 Apr 2012
| by Luke Blair
There are many unintended consequences of belt-tightening and penny-pinching, especially in the public sector. Being urged to deliver 'more for less' creates a strain on public finances, on timescales, on resources, and on people.
The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
26 Apr 2012
Beattie McGuinness Bungay has moved into the top ten of the creative league after picking up Tangerine Confectionery.
26 Apr 2012
Clear Channel's Outdoor Planning Awards in association with Brand Republic Group and Campaign was well attended by outdoor specialists and media agencies and clients last night. MediaCom scooped the Grand Prix.
26 Apr 2012
With the D&AD celebrating its 50th anniversary this year, Campaign speaks to D&AD judges Graham Fink, chief creative officer at Ogilvy & Mather China, Bob Greenberg chairman, chief executive, global chief creative officer at R/GA and David Droga, founder of Droga5.
26 Apr 2012
| by Staff
The Independent's website scooped the biggest increase in monthly unique users in March, up 13% to 14.52 million, according to figures released today by the Audit Bureau of Circulations.