Media Agenda: Mark Swift
18 Apr 2012 | by Ben Hall
Mark Swift, VP commercial director for Viacom International Media Networks talks partnerships to Media Week's Mark Banham from the MTV Presents Titanic Sounds event in Belfast.
This week, Andy Day, chief operating officer of Giant Digital, which owns the sites Gigwise.com and Entertainmentwise.com, tells us about working in digital, reveals he's a resident of Shoreditch and DJs down his local and, yes, he's aware of the stereotype.
Mark Swift, VP commercial director for Viacom International Media Networks talks partnerships to Media Week's Mark Banham from the MTV Presents Titanic Sounds event in Belfast.
Unilever ice-cream brand Cornetto is to sponsor the annual Isle of MTV event as it returns to Malta with this year's headline acts Will.i.am, Nelly Furtado and Flo Rida.
Big business is taking virals seriously, so marketers should check out the latest research to give their work the best chance to fly
ECNlive, the digital outdoor network, has launched a new pure-play digital media network for corporate office environments in the UK.
Footballer Fabrice Muamba, who suffered cardiac arrest during a game last month, has hired PHA Media to handle his profile after a bedside pitch.
Vision Express has released the latest spot in its "we'll see you right" campaign.
Eurostar has today (18 April) launched a series of promotions, including on-board upgrades and tickets to the Olympics, to mark 100 days until the start of the London 2012 Games.
A firm focused on Russian commercial property has brought in RLM Finsbury ahead of flotation plans, the second London IPO with exposure to the CIS region this week.
Proctor & Gamble today launched its first global corporate campaign simultaneously with events to mark the 100-day countdown to the London 2012 Olympics.