Coral attempts to stand out in football betting ad fray
30 Nov 2012 | by Daniel Farey-Jones
Bookmaker Coral is to debut a TV ad featuring a football 'evolving' as it attempts to push its new mobile offering in the crowded sports betting market.
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Racing Post has launched a campaign featuring a Brazilian football pundit from the 70s called "Puntinho", designed to drive people to the sports betting brand s app. The work, which will run on TV and online, shows a group of out-of-shape Brazilian footballers warming up. The films were directed by...
Bookmaker Coral is to debut a TV ad featuring a football 'evolving' as it attempts to push its new mobile offering in the crowded sports betting market.
Executives from William Hill, CBS Outdoor and BBC Worldwide are to mentor 10 early stage companies that are developing technologies that help brands engage with consumers.
William Hill has signed a deal to become the exclusive betting partner of the ESPN Goals app and will supply live odds for the Barclays Premier League in a branded "betting zone".
The ad watchdog has banned a press ad for the Daily Mirror's online casino because it judged an image of a Transformers cartoon character was likely to appeal to children.
Beattie McGuinness Bungay has created a campaign for William Hill showing its bingo customers encountering a big, brightly coloured bird.
William Hill has split its £14 million UK advertising account, appointing the start-up Fabula to handle the sports-betting side of the business.
Bookmaker Betfred.com is returning to TV with a 'Now even better Fred' campaign that will draw attention to its 'bigger and better' football proposition.
Isobel has created an ad for Jackpotjoy with two musicians in a recording studio playing Bach's Toccata and Fugue in D minor.
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