13 Dec 2012
1. Dougal Wilson
One of the most sought-after directors in town, Blink s Wilson can extract a heart-rending performance from anyone even a snowman. The Scot s direction has graced some of the year s best ads, including Ikea s "Playin With My Friends", Lurpak s "rainbow" and the John Lewis Christmas...
A documentary about the war on drugs produced by Sir Richard Branson's son is premiering free on YouTube for a limited month-long "online window'" in a trial breaking the norms of film marketing.
Warner Bros, the Hollywood film studio, has appointed TH_NK as its lead digital strategy agency in the UK.
20 Nov 2012
| by Emily Tan
News Corp Australia has appointed Mediabrands' UM to handle the News Limited business, GroupM's Mediacom to Foxtel and Publicis' ZenithOptimedia to Twentieth Century Fox, after a competitive pitch.
Budweiser's protests about its products featuring in a Paramount film about an alcoholic could damage sister brand Stella Artois' wider film industry ties, according to one brand and entertainment expert.
BSkyB has signed a multi-year deal with NBCUniversal for the rights to current, upcoming and library feature films from Universal Pictures, shutting out rivals LoveFilm and Netflix from new films such as 'Anna Karenina'.
Domino's Pizza is to begin offering a movie-streaming service alongside its pizzas with the launch of its Domino's Pizza Box Office service.
24 Oct 2012
| by Simon Kershaw
With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.
Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of productions, none can compare to the Bond movies' history, sexiness or global reach. Small wonder, then, that Heineken is one of the latest brands to fall under 007's alluring spell.
Sky Movies 007, the movie channel from BSkyB, is today airing the full trailer for 'Skyfall', as well as Bond-themed ads from brands such as Coke Zero, to promote the film's release on Friday 12 October.