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Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.

Web security provider Webroot picks Bite for global comms brief

17 Dec 2012 | by Lynsey Barber

Internet security provider Webroot has named Bite as its retained global agency following a competitive pitch.

Trading Places: this week's people moves

14 Dec 2012 | by Matthew Chapman

James Harding has handed in his resignation at The Times and Mcgarrybowen chairman Jim Kelly is stepping down from the agency to focus on his personal life in this week's round-up of people moves across advertising, marketing, media and PR.

We Are Social grabs Lenovo global brief

07 Dec 2012

PC maker Lenovo has appointed We Are Social as its retained global social media agency following a four-way competitive pitch.

Intel to air X Factor viewers' festive messages in live TV ads

05 Dec 2012 | by Matthew Chapman

Intel is planning to live edit festive messages to loved ones during this weekend's 'X Factor' final and run them alongside Facebook images of the message sender to push the "creative possibilities" of the brand.

Acer "explore beyond limits" by Mother

29 Nov 2012

Mother has created a series of experiential stands in shopping centres across Europe for Acer. They showcase Acer s range of touch-and-type products and form part of the current Aspire S7 campaign. The stands look like dolphin tanks from the front and contain dolphin animation running across the screens....

Intel seeks to differentiate ultrabooks from tablets with content creation drive

28 Nov 2012 | by Matthew Chapman

Intel is increasing its focus on brand partnerships as part of a content creation drive for its ultrabook computers, which seeks to differentiate the devices from tablets.

Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.

Currys PC World unveils festive idents

26 Nov 2012 | by Matthew Chapman

Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer.

Microsoft plotting UK retail stores, says report

26 Nov 2012 | by Sarah Shearman

Microsoft is considering the launch of retail stores in Europe, similar to rival Apple's, to showcase its range of devices, according to a report.

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