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Russia's Mail.Ru Group seeks agency help for international games drive

28 Nov 2012 | by Hannah Crown

Russia's largest internet group is looking for global agency help for video games launches as part of ambitious international growth plans.

IGN unites with retailer Game to target gaming community

23 Nov 2012 | by Ben Bold

IGN Entertainment, the computer gaming media company, has formed a partnership with retailer Game in which both firms will collaborate on digital and in-store events.

Xbox replaces marketing director Stephen McGill with Harvey Eagle

14 Nov 2012 | by Matthew Chapman

Xbox has appointed Harvey Eagle as UK marketing director, replacing Stephen McGill who is "taking some time out from the business for personal reasons".

Think BR: How brands should use gaming

14 Nov 2012 | by Dom Duhan

Video games have the potential to excite and engage audiences, writes Dom Duhan, digital director, Innovision.

Halo symbol flown over London for game launch

06 Nov 2012 | by Daniel Farey-Jones

Microsoft continued its attempts to grab attention for the launch of 'Halo 4' for the Xbox 360 by flying the game's Glyph symbol over London last night.

Activision Publishing 'Call of Duty: Black Ops II' by 72andSunny

31 Oct 2012

Activision has released an international launch campaign for 'Call of Duty: Black Ops II'.

Xbox takes over Liechtenstein for Halo 4 launch

31 Oct 2012 | by Matthew Chapman

Xbox has replicated the universe from its 'Halo 4' game by transforming major Liechtenstein landmarks including the 13th century Gutenberg Castle and a working mine.

Industry view: What is the future of interactive TV advertising?

19 Oct 2012 | by Matthew Chapman

Is the new wave of 'interactive' TV advertising, as seen by Mercedes and Xbox's recent attempts to harness Twitter and Facebook, adding genuine value to brands? Marketing asked industry experts where the future of interactive television advertising lies.

Ubisoft 'Just Dance 4' by BETC Paris

18 Oct 2012

To promote the launch of Just Dance 4, Ubisoft has released a TV spot.

Pokemon puts UK video games brief out to pitch

18 Oct 2012 | by Hannah Crown

The company behind the Pokemon is inviting agencies to pitch for a consumer brief to promote the 16-year-old media franchise.

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