Red Bull calls in John Doe to launch three new drinks in UK
13 Dec 2012 | by John Owens
Red Bull has drafted in John Doe to launch three new drinks in the UK.
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Minimart launches interactive vending machine for Tropical Sun
13 Dec 2012 | by Nick Batten
Independent advertising agency, The Minimart, is launching an interactive campaign for the Caribbean food brand Tropical Sun.
Costa says Starbucks has taken a knock
11 Dec 2012 | by John Reynolds
Costa Coffee claims it has benefited from the backlash against rival Starbucks over its corporation tax payments, after the chain reported a 7.1% leap in sales in the 13 weeks to 29 November.
Coca-Cola hands corporate and public affairs brief to Open Road
11 Dec 2012 | by John Owens
Coca-Cola has handed its lucrative corporate and public affairs work to Open Road after splitting with Portland.
Pepsi signs Beyoncé as global ambassador
10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
Pepsi has signed international pop icon Beyoncé as its latest brand ambassador under the 'Live For Now' campaign.
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
10 Dec 2012 | by Arif Durrani
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Google and Amazon will be next.
Coke refreshes Glacéau design after cutting sugar
07 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola has unveiled refreshed packaging for its Glacéau Vitamin Water brand to boost awareness of the drink's new stevia-based sweetener.
Starbucks chief pens open letter on tax and trust
07 Dec 2012 | by Matthew Chapman
Starbucks is running an open letter in newspapers from managing director Kris Engskov, which claims the company will pay "significant" tax in the next two years, regardless of profits.
SodaStream capitalises on ad ban in new 'censored' campaign
06 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
SodaStream is again hitting out at Clearcast's final decision to ban its "SodaStream effect" television ad, with a print campaign brandishing the word "censored".
Marketing Moments 2012: Red Bull Stratos
06 Dec 2012 | by Nicola Kemp
The energy drink's space mission was unquestionably the marketing masterstroke of the year
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