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Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

From revealing insights to gaffes, some of the biggest names in marketing, and beyond, have had plenty to say about the reality of the industry and key events of the past 12 months.

Kerry Foods appoints Cirkle for UK and Ireland growth drive

18 Dec 2012 | by John Owens

The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed Cirkle following a competitive pitch.

3 great ads I had nothing to do with: Stella Artois "good doctor"

17 Dec 2012 | by Thinkbox

Part of the long-running "reassuringly expensive" campaign that started in 1982, "good doctor" premiered on British TV and in cinemas 20 years later, on 15 February 2002.

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.

Maxus takes £21m Associated British Foods media account

17 Dec 2012 | by Mark Banham

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.

Johnnie Walker signs supermodel David Gandy as brand ambassador

14 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

Johnnie Walker, the whisky brand, has signed male supermodel David Gandy as the new brand ambassador for its luxury brand extension Blue Label.

Food start-up Hello Fresh brings in Diffusion for UK drive

14 Dec 2012 | by Lynsey Barber

Hello Fresh, a food delivery and recipe start-up, has brought in Diffusion to boost the service in the UK market.

Campaigns Showcase: Food & Drink - Focus PR - Bourbon launch is a hive of activity

14 Dec 2012 | by John Owens

Campaign: The Ultimate Buzzzz - launching Jim Beam Honey Client: Maxxium UK PR team: Focus PR Timescale: April-June 2012 Budget: £135,000 The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given...

Campaigns Showcase: Public Sector - Lava - Childminders lap up free milk

14 Dec 2012

Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: £6,000 Milk4childminders, a firm that delivers free milk to children who are in the care of registered childminders, enlisted Lava to devise and implement an online campaign...

JCDecaux and Mr Kipling rerun free cake campaign

13 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

JCDecaux has teamed up with the Mr Kipling brand to recreate its novel campaign that dispenses cakes from outdoor media sites for the festive period, following a successful run earlier this year.

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