Confused.com films public helping 'drunk' driver
14 Dec 2012 | by Matthew Chapman
Confused.com has filmed an actor pretending to be drunk and asking passers-by to help him get into his car, to highlight apathy towards drink driving.
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Aviva updates global brand strategy
27 Dec 2012 | by Alex Brownsell
Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
Ernst & Young calls in Kreab Gavin Anderson after competitive pitch
13 Dec 2012 | by Alec Mattinson
Ernst & Young's financial services business has appointed Kreab Gavin Anderson as its retained media relations agency.
Innovation Group poaches Louise Fisk from Logica for global comms role
12 Dec 2012 | by John Owens
Innovation Group has drafted in Louise Fisk from Logica to head up global comms, PR and marketing.
The 10 most popular ads among YouTube UK users in 2012
06 Dec 2012 | by Sarah Shearman
Ads from Honda, Peugeot and Durex were the three most viewed by YouTube UK users so far this year, in a top 10 that features two films by VCCP.
Churchill stalled by Martin Clunes driving ban
06 Dec 2012 | by Kim Benjamin
The insurer has axed TV actor Martin Clunes and must plot a fresh ad strategy.
Marketing Society president delivers ethics call
28 Nov 2012 | by Alex Brownsell
Aviva chief marketing and communications officer Amanda Mackenzie has called on the marketing community to behave more ethically.
DMA issues call centre guidelines to protect dementia sufferers
28 Nov 2012 | by Matthew Chapman
The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.
McCann out of global HSBC pitch
20 Nov 2012 | by Daniel Farey-Jones
McCann Erickson is out of the pitch for HSBC's £400m global advertising business, which it said was due to pitching for another unnamed global bank.
Government 'Midata' plan comes under fire
20 Nov 2012 | by Gemma Charles
The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.
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