Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.
ESPN is promoting its coverage of the 2012/13 FA Cup through a multimedia campaign, 'Cup Of Dreams', which demonstrates how important the tournament can be to fans.
New research looks at whether marketers are spending wisely on social media, writes Kieran Kilmartin, marketing director EMEA & India, Pitney Bowes Software.
EE has reviewed its UK agency support, extending the work of Nelson Bostock and ending its relationship with GolinHarris.
The relaxation of the broadcasting code is starting to boost the coffers of UK radio, with revenues for sponsorship and promotions up 8.1% in 2012, according to new figures from the Radio Advertising Bureau (RAB).
Kantar, WPP's wholly-owned insight specialist, has acquired US digital media specialist AdGooroo for an undisclosed sum.
Rainey Kelly Campbell Roalfe/Y&R is on the lookout for a new executive creative director to replace Toby Talbot, who is leaving after just a year in the role.
UK airline Monarch has appointed KTA PR to handle its consumer PR.
High street retailer Republic has appointed DeVries SLAM to promote its fusion of music and fashion.
A key comms player in EDF Energy's Olympic and Paralympic work has been handed a new role as the company readies itself for the first new nuclear plant in a generation.
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