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Think BR: Big data for one and all in 2013

21 Dec 2012 | by Ellen Valentine

Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

Axing a long-running creative strategy is never an easy call for a marketer to make.

Think BR: The data exchange

05 Dec 2012 | by Sam Zindel

Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.

Think BR: Big data = better marketing?

04 Dec 2012 | by Wolf Allisat

Understanding the relevance of data in today's world - where more is created every second of the day - is paramount to building a successful online presence, writes Wolf Allisat, chief revenue officer, TagMan.

John Lewis Partnership creates customer insight director role

26 Nov 2012 | by Matthew Chapman

The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.

Think BR: When acronyms get in the way of valuable relationships

23 Nov 2012 | by Oliver Spalding

CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.

Sainsbury's 'not afraid' to use data in marketing

22 Nov 2012 | by Matthew Chapman

Sainsbury's marketing director Sarah Warby said the supermarket was not "afraid" to use its data for marketing as it identifies changing shopping habits.

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.

Obama vs Romney: The email face-off

01 Nov 2012 | by Staff

When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers.

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