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Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.

CREATIVE STRATEGY: Direct mail roars back to life for Porsche

17 Aug 2012 | by Simon S Kershaw

Is direct mail dead? Well, rumours of its demise are somewhat exaggerated in my world.

Royal Mail unveils direct marketing facility MarketReach

09 Jul 2012 | by Alex Brownsell

The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.

Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

The "big six" energy companies will be forced to write to customers at least once a year to explain the best tariffs and how to get them, according to proposals to be unveiled by Nick Clegg today (11 April).

O2 launches review ahead of customer experience revamp

21 Mar 2012 | by Matthew Chapman

O2 is ramping up its efforts to improve its customer experience and create a stronger brand identity by undertaking a strategic review of its design strategy.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Citroen pushes DS5 model with interactive mailer

12 Mar 2012 | by Ed Owen

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.

Royal British Legion to revamp communications programme

02 Mar 2012 | by Matthew Chapman

The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi-monthly print magazine and developing more digital content to raise awareness of its lesser-known work and services.

Scott Logie promoted to senior role at St Ives

01 Mar 2012 | by Daniel Farey-Jones

Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.

Nationwide launches Select credit card

16 Feb 2012 | by Matthew Chapman

Nationwide is launching a credit card called Select, with an integrated campaign positioning it as the only card customers need in their wallet.

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