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John Lewis Partnership creates customer insight director role

26 Nov 2012 | by Matthew Chapman

The John Lewis Partnership has appointed Lloyds Banking Group executive Paul de Laat to the newly created customer insight director position.

Think BR: When acronyms get in the way of valuable relationships

23 Nov 2012 | by Oliver Spalding

CRM is evolving fast; we need to think differently about how things work in the digital age, writes Oliver Spalding, head of customer strategy, LBi.

Sainsbury's 'not afraid' to use data in marketing

22 Nov 2012 | by Matthew Chapman

Sainsbury's marketing director Sarah Warby said the supermarket was not "afraid" to use its data for marketing as it identifies changing shopping habits.

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.

Retailers face probe by OFT into use of online shopping data

16 Nov 2012 | by Matthew Chapman

Retailers are facing a probe by the Office of Fair Trading (OFT) into the way they use online data to target shoppers with personalised prices.

Obama vs Romney: The email face-off

01 Nov 2012 | by Staff

When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers.

EU data proposals should 'go back to the drawing board' say MPs

01 Nov 2012 | by Sarah Shearman

A group of MPs is urging the EU to go "back to the drawing board" over its proposed reform of data protection laws.

Barclaycard prepares Bespoke Offers digital deals service

30 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

Barclaycard is to launch a digital reward and offers scheme called Barclaycard Bespoke Offers, six months after ending its Freedom loyalty programme.

Email marketing approval ratings hit all time high, claims research

25 Oct 2012 | by Matthew Chapman

Approval ratings for email marketing have hit an all time high as the number of people signing up to emails from at least 10 brands continues to increase, according to research from the Direct Marketing Association (DMA).

BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief

04 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers.

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