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Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world's biggest brands missed the mark in 2012, writes Nicola Kemp.

Counting down 2012's finest Marketing Moments

10 Dec 2012 | by Nicola Kemp

Nicola Kemp unveils the top marketing moments of the past 12 months.

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Google and Amazon will be next.

Npower switches marketing to focus on charity ties

04 Dec 2012 | by Matthew Chapman

Npower is looking to shift its marketing strategy away from sport sponsorship in favour of partnerships with charities to improve its brand perception.

Marketing 'to blame' for lack of trust in banks

29 Nov 2012 | by Alex Brownsell

Senior banking executives have argued that marketing is to blame for the breakdown of consumer trust in financial services brands.

Energy sector prepares for marketing unheaval

28 Nov 2012 | by Matthew Chapman

The government's edict that energy brands must simplify their price tariffs and place all customers on the cheapest price plan for their needs will force a strategic rethink, writes Matt Chapman.

Starbucks' social-media sentiment hit by tax backlash

27 Nov 2012 | by Gemma Charles and Daniel Farey-Jones

The Starbucks tax controversy has resulted in the brand's consumer satisfaction score plunging, according to exclusive research commissioned by Marketing.

BP seeks 'more positive' sentiment with return to advertising

20 Nov 2012 | by John Reynolds

BP plans to return to above-the-line advertising next year with a campaign showcasing the contribution the company makes to society, as it looks to draw a line under the 2010 Deepwater Horizon oil spill in the Gulf of Mexico.

Brands should take heed of the enduring power of kindness

16 Nov 2012 | by Nicola Kemp

It shouldn't take a natural disaster on the scale of a hurricane for brands to recognise that kindness, from corporations as well as individuals, really does matter to consumers, writes Nicola Kemp.

Peugeot, Honda and Selfridges back Children in Need

16 Nov 2012 | by Matthew Chapman

Brands including Peugeot, Honda and Selfridges are showing support for tonight's Children in Need fundraiser with activity including Peugeot replacing its lion logo with Pudsey Bear.

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