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City Index puts 9% of UK budget into branded content

City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.

Counting down 2012's finest Marketing Moments

Nicola Kemp unveils the top marketing moments of the past 12 months.

Ella's Kitchen campaign highlights babies' taste buds

Ella's Kitchen is launching a press and digital advertising campaign that highlights the intensity of taste babies experience when they eat.

John Lewis set to follow Waitrose with loyalty programme

John Lewis is set to follow in the footsteps of sister brand Waitrose by launching its own rewards scheme.

Kwik Fit calls below-the-line review

Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.

Solving the integrated dilemma

The more marketers can work across channels, the more choices they face. Here, key figures discuss how they unravel cross-media's almost infinite complexity.

Wonga's game show deal challenged by Twitter protests

Ant and Dec, Simon Cowell and ITV have become the target of a Twitter campaign led by a Labour MP after the TV channel signed a deal for the new series of 'Red or Black?' to be sponsored by controversial lender Wonga.com.

Creature nets task for Adidas apparel

Creature London has picked up a brief from Adidas to create an integrated campaign to promote the sports brand's winter apparel range across Europe and Asia.

Total Media appointed to develop CompareLegalCosts.com

CompareLegalCosts.com, the online legal cost comparison website, has appointed Total Media to expand the website.

Field Marketing: Innovation ensures success

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

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