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Budweiser offers free pints when temperature tops 20°C

28 Apr 2011 | by Alex Brownsell

Budweiser is launching an e-voucher app that will offer consumers in Ireland special deals based on the temperature in their towns and cities.

Interpublic reduces losses to $48m after double-digit growth

28 Apr 2011 | by Daniel Farey-Jones

Interpublic has reported a net loss of $48m (£28.8m) in its first quarter results, which revealed revenues were up 10.3% to $1.47bn.

Absolut ties up with Dalston festival for dance installation

28 Apr 2011 | by Gemma Charles

Absolut, the premium vodka brand owned by Pernod Ricard, is sponsoring music and art festival Land of Kings as part of its drive to link to alternative events.

Peugeot crowdsources creative to liven up positioning

28 Apr 2011 | by Ed Owen

Peugeot is turning to crowdsourcing in an effort to give its recently introduced 'Motion and Emotion' strapline more meaning.

Publicis Groupe buys into Brazilian agency to bolster Leo Burnett

28 Apr 2011 | by Sara Kimberley

Leo Burnett Brazil is to be renamed Leo Burnett Tailor Made, after yet another Brazilian agency acquisition by parent company Publicis Groupe, this time of independent advertising company, Tailor Made.

BSkyB spends £12m on News Corp negotiations

28 Apr 2011 | by Arif Durrani

News Corporation's attempts to buy BSkyB have so far cost the satellite broadcaster £12m in administrative costs, according to figures filed today.

Costa to open 300 new outlets

28 Apr 2011 | by John Reynolds

Costa Coffee plans to open 300 new outlets this year, as parent group Whitbread disclosed a £60m leap in pre-tax profits to £271.2m.

EasyJet gets in on Royal Wedding fever

28 Apr 2011 | by Sara Kimberley

Easyjet is jumping on the Royal Wedding bandwagon with a tactical press ad featuring a host of puns about its destinations.

Thetrainline.com casts Black Lace in 'memorable' ads

28 Apr 2011 | by Ed Owen

Thetrainline.com has abandoned its sheep-themed ads for a new campaign that features mullet-haired 80s dance-pop act Black Lace performing a rendition of their hit song 'Do the Conga'.

MediaCorp sells gambling.com name for £1.5m

28 Apr 2011 | by Sarah Shearman

MediaCorp, the internet publishing group, has sold the domain name of gambling.com, its online betting site, for $2.5m (£1.5m) to an unnamed company.

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