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Word-nerd. Bibliophile. Dictionary-reader. You'd expect a copywriter to love their language. And therefore, a campaign hanging on the playful use of English would appeal. And it does. But I suspect that I'm not the only one.
NO to AV, the campaign aimed at preserving the current parliamentary voting system, has launched a marketing drive with less than a week to go before the referendum voting day.
Budweiser is launching an e-voucher app that will offer consumers in Ireland special deals based on the temperature in their towns and cities.
Absolut, the premium vodka brand owned by Pernod Ricard, is sponsoring music and art festival Land of Kings as part of its drive to link to alternative events.
Yahoo has sold Delicious, the social bookmarking service, to Chad Hurley and Steve Chen, the founders of YouTube, for an undisclosed sum.
Stella Artois has named wannabe film star Gustavo Alvarez from Argentina as the winner of its competition to appear in its film about the 'King of Cannes', to promote its sponsorship of the film festival.
Apple has broken its silence over claims that iPhones are storing data about users' whereabouts, and has issued a statement denying it has been tracking the location of its mobiles, blaming confusion over its complex technology for consumer concern.
BA has made its first appearance in the BR app chart, which is this week topped by the 2011 'Britain's Got Talent' app.
The Green Party has produced a Party Election Broadcast by glue Isobar urging voters to vote Green ahead of local elections on May 5th 2011.
In today's recommendation environment, consumers are becoming brand ambassadors, but should brands trust the wisdom of the masses, asks Trevor Clawson.
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