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Heineken set to be official beer of London 2012

31 Jan 2011 | by John Reynolds

Heineken is due to be revealed as the official beer supplier of the London 2012 Olympics and Paralympics.

7Up reveals redesign

31 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

Soft drink brand 7Up is introducing a new logo and packaging across its portfolio to demonstrate the "simpler is better" brand message.

KFC ad takes manager to the supermarket

31 Jan 2011 | by John Reynolds

KFC is to break the latest ad in its ongoing 'Fresh' campaign tonight (31 January), focusing on the provenance of its original chicken-on-the bone recipe.

Pepsi Max 'mates to the rescue' by CLM BBDO

31 Jan 2011

Pepsi Max has launched a new series of ads that celebrates guys spending quality time with their mates.

Starbucks, Mazda and Argos sign up for Facebook Deals

31 Jan 2011 | by Ed Owen and Andy McCormick

The UK version of Facebook Deals launches today (31 January), offering Facebook users who "check in" using the Facebook Places feature on their mobile app, access to special offers and other deals.

Eristoff uses Facebook Places for Snowbombing app

31 Jan 2011 | by Sarah Shearman

Eristoff, the vodka brand, has created a free iPhone app using Facebook Places, which helps users stay in touch with their friends at Snowbombing, the week-long music and winter sports festival in Austria.

PepsiCo becomes largest food business in Russia

28 Jan 2011 | by Arif Durrani

PepsiCo, the global giant behind the likes of Pepsi-Cola, Tropicana and Gatorade, has become the largest food-and-beverage business in Russia following the acquisition of a majority stake in Wimm-Bill-Dann Foods.

McDonald's replaces Easterbrook with Newell

28 Jan 2011 | by John Reynolds

McDonald’s has appointed internal candidate Kevin Newell to replace Steve Easterbrook in its top global marketing role.

Hendrick's Gin ties with The Adventurists for afternoon tea push

28 Jan 2011 | by Gemma Charles

Hendrick's, the premium gin brand, is launching an 'adventure'-themed' marketing campaign.

Maltesers on-pack promotion backs Comic Relief

28 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

Chocolate brand Maltesers and Comic Relief's Red Nose Day are collaborating to raise £1m for the charity in a campaign called 'Raise your Maltesers'.

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