28 Jan 2011
| by Jeremy Lee, jeremy.lee@haymarket.com
It's been disappointing for seasoned agency/media owner spat enthusiasts that the traditional January headlines or chatter of the former pulling spend from the latter have not been prominent this year.
28 Jan 2011
| by Russell Davies, russell@russelldavies.com
One of the most interesting things about the last few years of marketing has been the rapid proliferation in forms and all the differently shaped things we can suddenly interact with.
28 Jan 2011
| by Claire Beale, claire.beale@haymarket.com
I'm rather relieved that the ad industry is reaching the point where digital is losing its relevance as an agency definer (feature, page 24).
27 Jan 2011
| by Simon Kershaw
A friend of mine recently posted a question on a blog - he'd been approached about working on a tobacco account and turned it down and wondered whether other creatives would do the same.
27 Jan 2011
| by Richard MacKichan
From bling to the bizarre, celebrity endorsements to the borderline misogynistic, achieving marketing standout at the world's glitziest trade show is an art form in itself, writes Beta's Richard MacKichan.
27 Jan 2011
| by George Eustice
The departure of Andy Coulson from David Cameron's inner circle has sparked speculation about who will follow. It's a tough role. Keeping a political party on message is like herding cats and when things go wrong, beating back the hyenas in the press pack is a spirit-crushing endeavour.
Trust is something that you earn, rather than 'build'. This is worth remembering as we digest the findings of Edelman's 2011 Trust Barometer, launched to much fanfare in London and Davos this week.
26 Jan 2011
The Co-op may rue its latest ad's focus on freeing up time to do more enjoyable things than shopping.
26 Jan 2011
| by Staff
Following cutbacks to graduate recruitment and training programmes at many organisations, the industry is likely to be facing a worrying shortage of high-calibre marketing practitioners.
26 Jan 2011
| by Noelle McElhatton
When Zara Phillips posed for her engagement photos last month, commentators threw up their manicured hands in horror at the sorry state of her nails.