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Asda claims sevenfold increase in price comparisons

31 Jan 2011 | by Ed Owen

Asda claims its latest round of advertising, which pledges to be 10% cheaper than its main rivals, has prompted a sevenfold increase in users of its price comparison site.

KFC ad takes manager to the supermarket

31 Jan 2011 | by John Reynolds

KFC is to break the latest ad in its ongoing 'Fresh' campaign tonight (31 January), focusing on the provenance of its original chicken-on-the bone recipe.

Pepsi Max 'mates to the rescue' by CLM BBDO

31 Jan 2011

Pepsi Max has launched a new series of ads that celebrates guys spending quality time with their mates.

MPG creates E! Entertainment Facebook campaign

31 Jan 2011 | by Katherine Levy

MPG International Media Contacts is to promote E! Entertainment's 'Live From the Red Carpet' franchise with a Facebook app that gives users the opportunity to pretend they are a celebrity showing up for a film premiere.

Honda launches TV ad to interact with iPhone app

31 Jan 2011 | by Alex Brownsell

Honda is launching what it claims to be the first campaign that allows viewers to use an app to interact with a TV ad in real time.

MTV 'Skins: reverse party' by Spy Films

31 Jan 2011

The U.S. version of the smash-hit U.K. teen drama "Skins" on MTV launched a new web film, promoting the show's launch.

Nat Geo Wild launches Dog Whisperer campaign

31 Jan 2011 | by Sara Kimberley

TV channel Nat Geo Wild has created a multi-million pound campaign that launches tomorrow to promote 'Dog Whisperer'.

Sky sexism row prompts differing ad campaigns

28 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

The sexist remarks of former Sky Sports' duo Richard Keys and Andy Gray have sparked the launch of two ad campaigns, for Kick It Out and Paddy Power, respectively.

More Th>n 'Alfie' by Stephens Francis Whitson

28 Jan 2011

More Th>n is launching the second phase of its Morethan Freeman campaign, with a TV ad promoting the company’s pet insurance service.

Pick & Turkey league (28 Jan 2011)

28 Jan 2011

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

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