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Asda claims sevenfold increase in price comparisons

31 Jan 2011 | by Ed Owen

Asda claims its latest round of advertising, which pledges to be 10% cheaper than its main rivals, has prompted a sevenfold increase in users of its price comparison site.

National Trust appoints brand and marketing director

31 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

The National Trust has appointed former Dyson global marketing director Clare Mullin to the newly created role of director of brand and marketing.

AOL buys Goviral for £61m

31 Jan 2011 | by Maisie McCabe

AOL Europe has bought the branded online video distribution network Goviral for $96.7m (£60.9m) in a bid to improve the measurable solutions it offers to publishers and advertisers.

Desmond bids to move Northern & Shell to Luton

31 Jan 2011 | by John Reynolds

Richard Desmond is considering moving his newspaper and magazine operations out of London to an industrial site near Luton Airport.

Wieden+Kennedy Amsterdam adds seven creatives

31 Jan 2011 | by Sara Kimberley

Wieden+Kennedy Amsterdam has raided BBH, Fallon, AMV BBDO and Venables Bell & Partners to boost its creative department.

Heineken set to be official beer of London 2012

31 Jan 2011 | by John Reynolds

Heineken is due to be revealed as the official beer supplier of the London 2012 Olympics and Paralympics.

Paddy Power sponsors Gray and Keys game

31 Jan 2011 | by Ed Owen

A week after the sexism row that cost Sky Sports pundit Andy Gray and presenter Richard Keys their jobs, Paddy Power has sponsored a game on the Mousebreaker website, inviting players to "slap" them.

7Up reveals redesign

31 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

Soft drink brand 7Up is introducing a new logo and packaging across its portfolio to demonstrate the "simpler is better" brand message.

BA offers free national press advertising to SMEs

31 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

British Airways is providing free newspaper and online ads for selected small and medium-sized businesses (SMEs) through its On Business loyalty scheme.

KFC ad takes manager to the supermarket

31 Jan 2011 | by John Reynolds

KFC is to break the latest ad in its ongoing 'Fresh' campaign tonight (31 January), focusing on the provenance of its original chicken-on-the bone recipe.

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