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Lastminute.com has hired Adam & Eve to its £6m creative account, amid a strategic re-evaluation which will see it return to its brand heritage of "value" and "last-minute booking".
First Choice, the holiday brand from tour operator TUI UK & Ireland, rolls out its £3m brand relaunch campaign next week, to solidify its brand message as "the home of all inclusive".
Thomas Cook has confirmed it will close 200 underperforming outlets with the expected loss of more than 650 jobs as the holiday provider moves to turn around its ailing business after reporting a £398m loss.
Global Radio's Classic FM has signed a six-figure deal with Emirates and Tourism Australia to promote Australia as "an accessible and desirable" holiday destination, rather than a once-in-a-lifetime holiday opportunity.
Mole was bamboozled by conflicting messages in ads that appeared to all be coming from Thomas Cook. Only a call to the helpline could help solve the riddle.
TUI travel, the tour operator behind the Thomson Holidays and First Choice brands, has posted a 9% rise in revenues for the full year to 30 September, to £14.7bn.
Jeremy Ellis, TUI Travel's head of marketing, has been promoted to the role of marketing director with immediate effect.
Thomas Cook has today (29 November) rolled out a consumer campaign to reassure the public that their holidays are 'in safe hands', as the tour operator attempts to cope with a 'deterioration' in trading.
Thomas Cook has hit back at rival TUI by publishing a letter from interim chief executive which claims the travel company is "in safe hands" while the embattled tour operator undertakes a strategic review of the business.
TUI Travel, the UK's largest tour operator, is running a knocking press ad campaign against ailing rival Thomas Cook, highlighting that its competitor is "experiencing turbulence".
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