Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
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British Airways owner IAG has won out against Virgin Atlantic and has agreed to buy BMI from Lufthansa for £172.5m and could now sell off the airline's regional and low cost off-shoot brands.
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark.
Thomas Cook has confirmed it will close 200 underperforming outlets with the expected loss of more than 650 jobs as the holiday provider moves to turn around its ailing business after reporting a £398m loss.
Global Radio's Classic FM has signed a six-figure deal with Emirates and Tourism Australia to promote Australia as "an accessible and desirable" holiday destination, rather than a once-in-a-lifetime holiday opportunity.
EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns and belt-tightening outlook during the current economic climate.
Sir Stelios Haji-Ioannou, the easyJet founder, is looking to develop his planned no-frills airline Fastjet.com in Africa.
Low-cost airline easyJet is launching its first mobile app, which enables consumers to search and book fares through their smartphone.
Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.
Sushma Sagar reviews Air New Zealand
Agencies are being whisked off to Miami and Dubai this week for the Carnival Cruises and Etihad Airways pitches.