20 Dec 2011
| by Staff
Finance, food and even the FT feature in this year's best radio ads list.
Nationwide Building Society has launched its first campaign promoting current accounts in more than three years, as the brand looks to improve awareness of its products.
30 Nov 2011
| by Helen Edwards
Sir Richard Branson's brand escapes public anger because it understands the nation's petty envies.
Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor of the Premier League football team.
17 Nov 2011
| by Sarah Shearman
The Royal Bank of Scotland group is turning to social media to expand its 'helpful banking' positioning, with a social CRM initiative that will allow consumers to give feedback on banking with its NatWest and RBS chains.
Virgin Money is to rebrand Northern Rock's retail branches as Virgin Money and is expected to carry out a major advertising campaign early next year, following today's sale of the government-owned bank.
08 Nov 2011
- Describe yourself in three words.
Calm, passionate, thoughtful.
- Define marketing.
A way of telling people why they should buy your product/service.
- What would you be if you weren't a brand manager?
The first female F1 driver or an Olympic dressage rider.
- What advice would you give...
Santander is rolling out a new TV ad starring its latest brand ambassador, US Open-winning golfer Rory McIlroy.
NBNK Investments, the financial vehicle launched last year with the aim of building a new UK retail bank, is holding talks with advertising networks regarding its marketing strategy.
Lloyds Banking Group has appointed Rainey Kelly Campbell Roalfe/Y&R to handle the advertising for its Cheltenham & Gloucester business.