New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing.
Social video sharing has experienced massive growth over the past five years, as shown by the 'Viral Spiral' infographic created by social video specialist Unruly.
Starcom MediaVest Group has rounded off the year by picking up the $600 million (£384 million) media account for drug giant Novartis from MEC.
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
Campaign brings you the ads that celebrities should not be forgiven for being involved with. Culprits include Vernon Kay, Jenson Button and Jarvis Cocker.
Premier Foods is emphasising its core brands by launching a £10m TV campaign in February, marking the first piece of significant advertising undertaken by the architect of Cadbury's "gorilla" ads.
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Wieden & Kennedy Portland has released a Christmas campaign for Old Spice starring Isaiah Mustafa.
Boots is ramping up its Advantage Card loyalty offer by giving customers personalised promotions at the point of purchase.
Lil-Lets, the feminine care brand, has appointed Leagas Delaney to its advertising business ahead of a relaunch.
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