Websites for the Daily Mail and The Guardian achieved record highs in November, according to the latest ABC figures.
Insurer More Th>n is launching a new ad campaign featuring its impressionist brand character, 'More Th>n Freeman', which showcases how the brand helps customers.
Bupa is rolling out a new ad campaign to increase awareness of the brand's heritage among consumers.
Total 0% Greek Yoghurt is rolling out two new versions of its animated TV ad featuring brand characters Zebra, Cow and Spoonbill, as it ramps up its marketing for 2012.
With diet trends pushing sandwich retailers to generate more innovative, interesting food for out of home consumption, what's next for the humble sandwich, ask Chris Molloy and Mel Jackson of Brand Potential.
Former M&S chief executive Sir Stuart Rose tells Andrew McCormick why he is banking on mobile.
If marketers put enough thought and creativity into it, branded content is a highly effective driver of sales for companies that know their market, says Trevor Clawson.
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.
Chambord, the French black raspberry liqueur, is to run its first-ever outdoor push over the festive period.
Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign that will see the ale on ITV4 for 47-hours every week.
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