My Media Week: Keith Grainger
29 Nov 2011 | by Hayley Pinkerfield
This week Keith Grainger, chief executive of the publisher Redwood, gets the stretchy pants on (for cycling), plans the Christmas party and sees his team triumph at the APA Awards.
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The winning shop has turned around its fortunes in the three years since an especially tough 2008, and now offers compelling branded communications and content across platforms.
This week Keith Grainger, chief executive of the publisher Redwood, gets the stretchy pants on (for cycling), plans the Christmas party and sees his team triumph at the APA Awards.
Integration, collaboration and planning are key for brands who want to do successful content marketing, was the message from Ruth Spencer, director of insight, loyalty and multi-channel at Boots to the APA’s international content summit this week.
Publicis Blueprint has scooped the Grand Prix at the Association of Publishing Agencies (APA) International Content Marketing Awards 2011.
Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.
Media agency PHD and Global Radio were tonight's (27 Oct) big winners at this year's Media Week Awards held at London's Grosvenor House.
This week, Kevin Rolfe, commercial director of Ink, has a disaster with a cup of coffee, almost misses his flight due to some very good earphones, and looks forward to the Queen's Jubilee and the Olympic Games.
With less than a week to go, the Media Week Awards has officially sold out with the largest number of tickets and tables sold since 2008.
Five keynote speakers from brands and businesses as diverse as Boots, Westfield UK, Huffington Post, Contagious Communications and Akzo Nobel have joined the line-up for the APA International Content Summit, which takes place next month.
The uncertain global economy might be causing a few nerves, but it is having little negative effect on ad budgets, writes Christian Schmalzl, global investment director at MediaCom.