MediaCo, the outdoor company, has secured Vodafone, Sky and BT as launch brand advertisers on the Manchester Digital Bridge, the new giant digital screen erected over the Mancunian Way.
KBH, the traincard outdoor media owner, has bolstered its offer through ad sales contracts with the train operators London Midland, Southern and Southeastern.
Primesight, the outdoor media owner, has retained the £8m outdoor ad contract for the Glasgow Subway, following a competitive pitch.
CBS Outdoor UK is to offer Bluetooth connectivity to brands advertising on 100 London buses operating in central London, following a successful trial with brands such as Walkers Crisps, Lynx and Cornetto.
Clear Channel Outdoor has retained the long-term street furniture contracts for the cities of Norwich and Southampton, following a competitive pitch.
This week, Mark Banham talks to Mike Baker, chief executive of the Outdoor Media Centre, about whether advertisers will keep their digital spend, the smaller players in the out-of-home sector, and the future of the business.
Ocean Outdoor's majority shareholder, private equity firm Smedvig Capital, has appointed financial advisers Rothschild to assess expressions of interest from potential buyers.
WPP media buying operation GroupM has reduced its forecast for growth in UK adspend for this year from 1.5% to 0.7%, after projecting larger declines for newspapers.
Time Out, the listings magazine, is to use the digital screens on the London Underground to broadcast regular recommendations of things to do in the city, through a partnership with CBS Outdoor.
Bloomberg Businessweek is to launch a four-week outdoor brand advertising campaign to promote the "personality" of the magazine ahead of new Europe edition in 2012.
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