MPG Media Contacts signs sponsorship deal for Channel 4's New Girl
22 Dec 2011 | by Mark Banham
Perfume company Nina Ricci is to promote its brand Nina through a sponsorship deal for Channel 4 acquisition 'New Girl'.
BBC One's soap 'EastEnders' won the TV ratings battle on Christmas Day 2011, but ITV's rival soap 'Coronation Street', and period drama 'Downton Abbey', helped the commercial broadcaster celebrate its best share performance for seven years.
Perfume company Nina Ricci is to promote its brand Nina through a sponsorship deal for Channel 4 acquisition 'New Girl'.
Royal Opera House boss Tony Hall is to replace Lord Puttnam as deputy chairman of Channel 4, while MT Rainey, co-founder of RKCR, is joining the board as a non-executive director.
Sky is set to continue its fairytale campaign with a retelling of Aesop's Fable, 'The Boy Who Cried Wolf' to promote its broadband offering from Christmas Day.
Plusnet, the BT-owned telecoms provider, has signed a six-figure deal to sponsor next year's 'Celebrity Big Brother' on Channel 5.
Northern & Shell has promoted Express Newspapers ad controller Jane Putley to the new role of head of trading across its newspapers and magazines, as part of a restructure designed to enable greater collaboration throughout the company.
Social media and online television platform Zeebox has launched an iPhone app to compliment the iPad app launched in October.
Richard Desmond's Channel 5 is set to record a 27% lift in advertising revenue in 2011, despite tough trading conditions, completing a strong first year for commercial director Nick Bampton and his team.
Virgin Media customers will be able to watch BBC coverage of sports such as Formula 1, Wimbledon, Euro 2012 and the London 2012 Olympics on-demand, after a deal was agreed between Virgin Media and the BBC.
Matt Shreeve, the former head of agency sales at Channel 4, has been appointed trading director at News International.