Western brands wanting to succeed in China need to shed their assumptions, writes John Coll, director, Ipsos MORI.
YouTube is making a further push into professional content with the launch of more than 100 new channels, which will contain videos from celebrities such as Madonna and Ashton Kutcher and publishers such as The Wall Street Journal.
Andrew McCormick on how to get the best from five social networks.
Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads starring actor Martin Clunes.
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
The problem with trying to put a monetary value on a "like" is that it tends to inspire either ridicule or disbelief. But surely it's worth something, asks Adam Woods.
When it comes to number of subscribers, Sky might beat Virgin Media hands down, but what about their approach to customer service via social media? Kim Benjamin compares their activity.
As Coca-Cola celebrates 80 years of Christmas ads, we look back over eight decades of advertising starting with the brands introduction of the iconic red suited Santa figure that still forms a major part of its brand strategy.
Here's a look at how it all began, with the Coca-Cola Santa Claus image dominating the brand's strategy throughout the 1930s.
The 1940s saw the creation of an elf named Sprite Boy, who began to appear in Coca-Cola advertising.
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