Everything Everywhere is to shed 11 brand marketing roles as part of a restructure reducing overall headcount at the Orange and T-Mobile joint venture by 1,200.
Whether you're a prime minister who's led a country into an illegal, ill-conceived war, or a multimillion-pound footballer caught with your pants down while your pregnant wife's out shopping, for many 'sorry' really is the hardest word; so credit where it's due to that modern day pariah, BP.
29 Sep 2010
| by Pulse @ McCann London
An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation barometer, Moody Britain.
28 Sep 2010
| by Staff
Research In Motion has unveiled its Apple iPad tablet rival, which it is calling it the BlackBerry PlayBook.
22 Sep 2010
The Carphone Warehouse has launched its first spot for a new campaign to promote the mobile retailer as the place to go for impartial advice on a wide range of modern handsets.
21 Sep 2010
EDF Energy, the UK energy supplier, has launched an energy monitor and appliances controller with a TV ad campaign featuring 'The Waltons' family.
Luc Bardin, group chief sales and marketing officer at BP, admits the oil giant has a "massive task" ahead to try and salvage its reputation following this year's spill in the Gulf of Mexico.
BP's group chief sales and marketing officer, Luc Bardin, has admitted that the energy company faces a 'massive task' if it is to salvage its reputation in the wake of the oil spill in the Gulf of Mexico.
20 Sep 2010
| by Loulla-Mae Eleftheriou-Smith
EDF Energy, the UK energy supplier, is launching an energy monitor and appliances controller with a TV ad campaign featuring 'The Waltons' family.
CASE STUDY - 118 24 7: Awareness of the generic 118 number was high among consumers but there was a necessity to 'punch through' with the 24 7 part.