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Helen Edwards on Branding: Apple of their eye

29 Sep 2010 | by Helen Edwards

Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.

Could your brand be the winner of Brand of the Year 2010?

24 Sep 2010 | by Staff

The Marketing Society is seeking nominations for its Brand of the Year 2010, which this year is in association with ITV.

Reality check: August

23 Sep 2010 | by Campaign Staff

Once again, Campaign's monthly look at which ads most resonate with the public showed a clear disparity between those which achieved the highest recall and those which were the most-liked.

KFC recruits female undergrads for Double Down butt campaign

22 Sep 2010 | by Staff

NEW YORK - Cash strapped university students in the US are being offered the chance to earn while they learn courtesy of KFC, which is recruiting female undergraduates to wear KFC Double Down branded sweat pants.

Helen Edwards on Branding: The challenge of the dual

22 Sep 2010 | by Helen Edwards

Marketers shouldn't fear using multiple messages to communicate a brand's singular attributes.

Dead burger man used in ad targeting McDonald's

15 Sep 2010 | by Staff

NEW YORK - An ad campaign firing directly at McDonald's and featuring a dead man holding a half-eaten burger has launched in the US to tackle the country's growing heart disease problem.

Burger King 'the king' by Crispin Porter + Bogusky

14 Sep 2010

Burger King has introduced its 'king' character to the UK market.

Burger King brings The King to the UK

08 Sep 2010 | by John Reynolds

Burger King, the fast-food giant, is transporting its 50-year-old US mascot, The King, to the UK in an effort to pinch market share from rival McDonalds.

Editor's Comment: Get top marketers on board

07 Sep 2010 | by Gareth Jones

Marketers have long suffered a lack of representation in the boardroom, with all too many listed companies overlooking the role of their brands in building shareholder value.

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

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